Biteman participate in learning exchange activities of quality city benchmark enterprise




July 18th , 2017, shenzhen city quality promotion association sponsored and rarone co-organized exchange activities of benchmarking business in shenzhen rarone watch industry headquarters.



The theme of exchange conference is based on "brand operation and management", and the executive director of promotion association Mr. Liu Wan Tao said that government would increase support of the enterprise brand and reduce relevant project standards , aiming at allowing more enterprises to get benefit, more companies become one of member in " intelligent made in Baoan, intelligent made in Shenzhen" and go to the world.



As a long-term cooperation with the "Boao Forum for Asia", rarone watch industry said “pursue ultimate balance of technology and quality needs artisan spirit”. rarone "vigorous and resolute, Jiuding promise " spirit to achieve corporate vision of hundred years brand.


 


In successful experience sharing of brand cultivation, Rarone do brand promotion from many aspects, including "time has love, artistic has emotion" poverty relief activities, news communication media (including microblog topic activities, webcast, WeChat public promotion, H5 game publicity, etc.) celebrity effect (including Sun Honglei, Jia Jingwen, Dong Jie, Zhong Jiaxin, etc.), sports marketing (marathon, etc.), poster promotion and so on.




After sharing experience, all staff visited Rarone R & D center, assembly workshop, monitoring workshop, polishing process, installation &inspection of accessories, finished products under the guidance of rarone leaders, precision parts need absolute clean, then staff put on the shoe cover to ensure clean environment, each workshop is so neat, orderly, every employee seems so focused, professional. Just like rarone Chairman Mr. Zhan Xizhou said there are three important points to do business brand: artisans spirit, investment, insisitence. Mr. Zhan Xizhou also mentioned learning experience once went to the world's top enterprises Vacheron Constantin , so it’s certainty that rarone become top watch brand.





After finishing visiting, some business representatives published their own views and put forward business confusion, and ultimately Industry brand experts, rarone chairman and other relevant personnel made comments.





Tsinghua University professor, who is well-known brand strategy and image design expert, he brought us a unique speech. he taught "birthmark" of the brand, brand "DNA" and other content for the participants, focusing on "birthmark" and "DNA" of the brand can’t move no matter how to innovate, how to advance with the times. taking "Coca-Cola" brand, "LOUIS VUITTON" brand, "Tiffany" brand, "Cartier" brand as an example to told they still maintain on their own brand "birthmark", "DNA" in continuous innovation, so they are able to walk in the forefront of world brand.



Professor Huang Wei's speech is refreshing, it gives many business representatives to bring an audio-visual feast, and finally shenzhen municipal council of quality promotion association summarize that it can achieve desired effect, making enterprise reach a higher level for "standards, quality, brand, reputation" under the premise of "quality, feature" then “appearance”!




The exchange meeting has been successfully end in the government guidance, expert guidance, corporate elite representatives participation, all people join in and take group photo as a souvenir.






In the policy of "Made in China 2025", there will be held more exchange meeting in the future, making more corporation brands into forefront of brand at home and abroad. in such a big environment, biteman should cherish great opportunity to focus on implementation of brand under the premise of continuous improvement of enterprise products!



In this exchange meeting, biteman is one of beneficiaries. more than 10 years development, biteman more focuses on product, shows little attention as for brand. "do innovative product, do heritage brand", good product is important, a good brand allow enterprises to continue to Inheritance as well. In the future development strategy, biteman will spend more energy on brand building, aiming at creating "a hundred years enterprise of compressed air purification equipment"!

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