“Throw a sprat to catch a herring" to get the maximum benefit in a short period

There is a question, why do we establish business? Companies just considering saving cost regardless of construction of enterprises, but it real should need the cost of consumption. later hear a manager says to the subordinate, " I have to find ways to earn back for company spent every penny", perhaps this is a lot of top management staff thought, which is good point for a top manager, then we will be reach the business target to obtain the greatest benefits in a short period. 

It is not so easy to realize how to get the maximum benefit in a short period. such as a lot of leading brands seem to be impeccable, while the leading brand's business is far less flexible than some small businesses for imbalanced development of different regional market, much longer product line, and imbalanced development in different products. it is difficult to develop appropriate products and marketing strategy according to local conditions due to consider the national market. In theory, the leading brands leave enough space for the inferior brand, which is the root cause to healthily develop for many small & medium enterprises.

Therefore, the inferior enterprises are only good at discovering the weaknesses of leading brands，they will get rapid expansion via their own advantage after finding the right business opportunities. They generally have limited resources, so only focus on the advantages of "hit each target, consolidate step by step" strategy, will they be able to develop in cruel competition. Commonly used strategies are: focus on the market, centralized products and focus on expertise.

Just like Shenzhen biteman Technology Co., Ltd., it is a national high-tech enterprise of professional compressed air purification equipment, which is a collection of research and development, manufacturing. compared with the internationally renowned brands for Atlas Copco Group, Ingersoll Rand, the United States Sullair, Kobelco and other groups, how should biteman stand out (it’s far less than renowned brands from brand awareness or brand management )?

First, focus on the market

For the post-treatment of compressed air, it not only can reduce marketing errors, but also accumulate valuable marketing experience to promote on a large scale in the future. New products exist many uncertainties after appearing on the market, such as it need test marketing programs, run the marketing team, adjust the marketing policy and management model etc., disadvantage enterprise has limited resources in the competitive status, so the market competition will be greatly reduced if decentralize limited resources. Many companies blindly expand, facing with failure. therefore, the current status of the enterprise should pay more attention to the regional pilot work.

Second, centralized products

As for a brand promotion, biteman successfully develop modular-units technology, and biteman modular-units dryer, and high efficient precision filter etc. after eight years technical improvements, which has been obtained 39 international and domestic patents, it not only fill the technology gaps in the domestic , but also make biteman become equipment manufacturers , for minority which owns many independent intellectual property rights and patented in the field all over the world.


Last, focus on expertise

Many successful enterprises have a common characteristic, focusing on their own strength instead of involving other supporting industries. to obtain the greatest advantage of competition, companies break through visible boundaries at the organization (such as production, sell, design, finance, logistics and other functions) to remain its most critical part , and make other functions virtualization through a variety of ways to make up for external resources under the limited resources, its purpose is to effectively make a quick response to the market. biteman's expertise is the global Initiative modular-units technology, and this is one of the biggest highlights of biteman products.

Biteman has become one of the most technologically advanced equipment manufacturers in the field of compressed air purification all over the world, and all this is not accidental, it need to own a firm belief "making China become a manufacturing power is no longer a dream!" , and also need to have a bit by bit process of accumulation, the pursuit of perseverance and innovation spirit, only continuous progress , will you be able to make enterprises much more powerful! “Throw a sprat to catch a herring " is not others patent, you also can as long as you have this ambition and wisdom!