Brand is an invisible asset for the enterprise, it’s also the most valuable wealth. in the rapid development of the modern life, the difference become shrinking for product performance, quality, sales service from different enterprises, so the brand will become the main factor to choose products for consumer. "Stupid businessmen sell products, smart businessmen sell brand" This sentence fully illustrates the importance of the brand for the enterprise . therefore, companies should have enough brand awareness, and strive to run the business brand. it is the core content of the product, and brand awareness isn’t all other means of marketing, such as Atlas, Ingersoll Rand, Sullair, Kobelco, etc. these enterprises prefer to brand recognition rather than products identification , and it’s also become the only element of market choice. Brand not only refers to the product quality, but also includes the appearance, technology, function, utility and others, it need long-term accumulat
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